By Ngozi Asoya (Larryhappiday)
If you’re NOT doing real estate, you ain’t in business.
Real estate is diversified. Covid-19 the terror sickness of 2020 has shrunk some sections of the business but others have continued to grow slightly. Overall, it is a mixed bag.
The Many Strands of Real Estate
When we talk real estate, we are referring to the following businesses:
1. Private homes
2. Residential rented apartments
3. Commercial rented property
4. Building and construction
5. Luxury Apartments
6. Rental Tourism accommodation
7. Investments in any or all of the above
8. Agency
9. Marketing & sales
10. Seasonal property rental
11. Realtors training like the one provided by RealtorPro
12. Surveys
13. Urban Development
14. Architecture & Designing
15. Financing
16. Building Materials manufacturing
17. Building materials distribution and sales
Each of these boasts of sublets and branches. An understanding of the effect of Covid-19 pandemic on real estate will have to touch each of these segments before a holistic assessment can be made.
PRIVATE HOMES.
This can be discussed under urban homes and rural homes. The need for comfortable and conducive homes have never been more acute. Whereas, home and office lives were hitherto split, they are converging in an accelerated manner. Home construction and equipment especially with renovations are high. It has become necessary to carve out conducive work spaces in most urban homes. Furthermore, most urban homes are reliant on imported materials mostly from Asia and Europe. The accessories market has as channels Italy, Turkey, UAE, India and China. With the Lockdown of the manufacturing sectors in these countries orders are hanging in the air. This has created openings for local improvisation. Purchasing power issues have significant effect on rural homes acquisition and rental.
RESIDENTIAL RENTED APARTMENTS
Rental property owners are scratching their heads and wondering when tenants would resume and paying their rents. The worst hit are the short let apartments that rely on weekly, daily or monthly rents. There are difficulty in getting new tenants and in collecting rents from existing tenants, who are mostly unskilled daily paid workers.
COMMERCIAL RENTED PROPERTY
Property owners in this category are mostly bulk rent collectors. That means they give out their premises to users who pay before use. Commercial properties mostly charged per annum and would not be too pressed because most tenants would still have subsisting rents paid over one year. Those who were entering this sector before the Covid-19 pandemic and lockdown began would be hard put to explain their hard luck as borrowing obligations may continue unabated and anticipated inflows may be stymied.
LUXURY APARTMENTS
Luxury apartments are like commercial property. The difference being that these apartments are often occupied by mobile expats who took off enmass during the onset of lockdown in March and early April. Many luxury estates are lying fallow although some had been paid for before the onset of Covid-19.
BUILDING AND CONSTRUCTION
Building and construction is one of the worst hit. This sector relies on daily paid workers who have been ensconced in their homes restricted by government orders to lockdown and to observe no close social proximity measures. Contractors are then sequestered with projects that they are not executing and the risk of cost creeps.
RENTAL TOURISM PROPERTIES
Owners and builders in this category are still considering where the uppercut that left them sprawling came from. Hotels, event centres, motels, and clubs are in this category. Whereas they are already devastated enough with lost revenues due to complete lockdown of their facilities, consumables and other credit facilities are falling due. Some may expire before the total easing of restrictions. New property owners or those who had commenced construction have huge liabilities in terms of altered profitability questions and projections as well cost and project creeps.
INVESTMENTS
For those who are short-term investors, not much may be lost. However those huge short-term investors who have already made commitments have something else coming. If they had obtained facilities from commercial lenders at commercial rates, there will be a lot of shillying and shallying to do.
AGENCY
Millions of small agents occupy the space between renters and owners all over the world. With no significant fresh investment flowing into the economy, this is a complete lull. Collecting due rents are problematic and getting new tenants neigh impossible. Many in his sector are literally starving. Specialisation in this category include: agents specializing in every sector of the industry such brokerage, management, rental etc.
MARKETING & SALES
This can be divided into three segments: land, built-up properties, creatives supporting the selling process. In the last category are real estate digital advert creators, print media including banners and newspapers and graphic experts providing marketing paraphernalia. There is gross lull in the acquisition of landed property but smart investors are already buying heavily because this is one of the most likely to recover quickly. Buyers also have immense negotiating powers right now and could strike smart deals if they have experienced realtors to work with. Furthermore, most people of influence and wide networth are likely to flood this sector soon as many will seek to trade their social assets for a new life. (This is one area where RealtorPro excels). Recently out of job workers and high networth paid employees should explore this option of maintaining the lifestyle they have already built over the years.
SEASONAL PROPERTY RENTAL
Entertainment and tourism assets have seasonal patrons who keep them alive especially through the summer. Bulk orders are being cancelled leaving supply chain providers stranded. Although this is low volume activity, it compares in turnover with most other segments. Activities here include: resort town sourcing, maintenance, redevelopment and financing.
REALTOR TRAINING
This is an urgent need for new realtors in the light of increasing awareness of the need to own private and commercial properties. Besides, given the changing landscape of real estate business, practising realtors are seeking more elevated information products that will give them the edge and stand them out from the crowd. Real estate training for sellers, managers and even buyers are being developed. Talk to RealtorPro for more.
ARCHITECTURE
This is the most fecund season for creatives. Being the moment when property owners are renovating or planning their new projects, architects will find this season full of activities. What do architects do?
FINANCE
Institutions engaged in funding real estate are having two problems on their necks: defaults and idle funds. There are a lot of idle resources looking for users without any borrowers. Similarly, those who borrowed are unable to pay because there are no economic activities to fund repayments. So they are battling with insurance issues, repayment issues and idle funds. Nothing ails a lender like having resources that no one is taking. Other financial transactions handled include brokerage, lending, risk analysis, construction and mortgage. Everyone in the building industry chain requires one form of credit or another.
MANUFACTURERS
There a multiplicity of manufacturers in this segment. For instance, we have interior and exterior materials manufacture. They include facade, wall, glass, aluminium, steel, wood, brick, stone, iron, etc. Most building products don’t have short expiry dates so they do not have much to worry about that. However, finances tied to materials procurement, staff salaries, even though they aren’t working and overflowing inventories are their major concerns.
LAWYERS
Property law encompasses conveyancing, inheritance, investigation, inspection, contract, attorney services, legal advise, land purchase etc. I have client who just finished paying for his property. He went through his lawyers and I’m looking forward to meeting him person during his allocation which comes up in a few days time. That’s what property lawyers can do. Take away the fears of property investment by scrutinizing offers and supervising purchase.
In conclusion, it is clear that there are many areas where people can apply their skills and experiences in the real estate sector. They only need guidance.